Adobe campaign standard architecture. 1, the authentication process to Campaign v8 changed. Adobe campaign standard architecture

 
1, the authentication process to Campaign v8 changedAdobe campaign standard architecture  Campaign Standard

To help resolve or troubleshoot your issues, the Adobe Admin Console will allow you to chat with Adobe Customer Support. Learn more about Campaign key capabilities in this page. Developer. Customer must be provisioned V8 instance of Campaign. If you are a Gold Standard user, refer to the Gold Standard Compatibility matrix. Its orchestration engine provides for rich multi-touch marketing programs with a core focus on batch-based driven. The recipient profiles must contain at least their names and postal addresses. To do this: Click Configure list below and to the right of the list. With Destinations, ingest audiences from Adobe Experience Platform into Campaign Classic. Adobe Campaign v8 comes with a limit on the throughput (TPS) of our API layer. Go to the Rules tab, click the Add button and select the rules to apply with this typology. Explain the two ways audiences are used for optimization. Upgrade to the latest build. The availability of these modules and their use can depend on the type of deployment of your installation. if you learn how to do it your self that would be such a big saving. Method: This method for this Action call is going to be a POST. Write the JavaScript to determine. To view and dialog with the new recipient table in the Adobe Campaign interface, apply the following steps: Create a new form to edit the content of the new recipient table. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. Developer. g. To do this, download the latest stable build (GA) and upgrade all your environments. Data model architecture Adobe Campaign Standard is a powerful cross-channel campaign management system that can help you align your online and offline. And finally, campaign provides access to multiple data sources through data connectors for CRM integration, as well as data collection activities that allow you to transfer and load data from external sources. Instance settings are configuration details of an Adobe Campaign instance. With Adobe Campaign, you can manage multiple data sources, define your audience segments, and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface. Message tracking is enabled by default. Environments. Avoid the operations that need to use both the. If necessary, specify a filtering condition and the data sorting mode. Architecture diagram The Competitive Advantage of. Creating typology rules for each environment. In order to improve performance, ingestion APIs are redirected to the local database. It will only process triggers that are configured in Adobe Campaign. Adobe Campaign v7 or Campaign Standard; Architecture Prerequisites. to configure the database connection) or to run a recurrent task (e. Here are a few examples of configurations based on our experience: 1 Mb/s for 10,000 emails per hour (average size of 30 Kb) 8 to 10 Mb/s for 100,000 emails per hour (average size of 30 Kb) If you have constraints in terms of bandwidth, it is possible to schedule campaigns to run during the night when demand is lower. You can combine filters to refine your filter. For more on this, refer to Presentation. Discover this integration in this end-to-end sample. Adobe Campaign APIs are used in JavaScript within the application and in SOAP outside of it. Adobe Campaign comes with a pre-defined data model. It allows a marketer to communicate with clients in an organised manner around an omnichannel environment, which is the need of present day marketing of products and services. Adobe Campaign v7 or Campaign Standard; Architecture Prerequisites. Enter the information in the Edit tab of the list creation window. November 20, 2019. Select the New landing page template and enter a label, then click Save. 2 release. This link can be either New… or an existing instance name. Choose the table or the existing view: Adapt the schema content to suit your needs. Read real-world use cases of Experience Cloud products written by your peersWith Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Campaign components. Adobe Campaign includes a graphical module to define and publish Web applications. This step is loading the file returned by Adobe I/O Runtime endpoint from Step 4. The Exam Prep Portal offers unlimited access to all available practice tests for Adobe’s expert-level exams. Some handy links below: 1) Installation and Provisioning: A guide to help you install the Adobe Campaign Console. Hi, I can confirm what Amit said. These steps take you through the certification process from beginning to end. The pipelined status web service gives information on the status of the pipelined process. Below is a simplified architecture diagram I put together to outline the integration between Analytics and Adobe Campaign Standard using Triggers. Integration architecture of Data & Insights, Content & Commerce, and Experience Delivery. A single interface provides you with all the functions required to schedule, orchestrate, configure, personalize, automate, execute, and measure all your campaigns and communications. Workflows are handled by a specific module. The Adobe Campaign Transactional messaging module integrates into an information system which returns events to be changed into personalized transactional messages. Architecture; Targeting. A delivery template that is correctly linked to this external account. Data model architecture. For Experience Event class-based schemas add 'Orchestration eventID field group when you want to have an event triggered that is not a rule-based event. consolidating tracking. Continuous delivery: lets you start a delivery from the scenario specified in the activity. Another way to add columns, for example if you want to display data which is not displayed on the detail screen, is to use the list configuration window. Create offers and deliver the best offer and experience to your. Typologies are accessed via the Administration > Campaign Management > Typology management > Typologies node. Form as a. Containers also occupy a certain number of columns and the fields they contain occupy a certain number of cells. increase your knowledge of and skills with Campaign Standard. Adobe Campaign Standard is a powerful cross-channel campaign management tool that can help you align your online and. Click the Add button to define one or several reconciliation fields between the external database data and the data in the Adobe Campaign database. Adobe Campaign Standard is a powerful cross-channel campaign management system that can help you align your online and offline strategies to create personalized customer experiences. Copy the script offered in Example of a script into the JavaScript code window. Real-time Customer Insights & Engagement – An integrated profile fuses live data from all sources across customer touchpoints, including behavioral,. Send a message to a supervisor via a “delivery” activity. In an Enterprise (FFDA) deployment, Adobe Campaign v8 works with two databases: a local Campaign database for the user interface real-time messaging and unitary queries and write through APIs, and a Cloud Snowflake database for campaign execution, batch queries and workflow execution. Two types of environments are available: Production environment: hosts the applications for the business practitioners. Close the JavaScript code activity. Click OK and save the modifications to. Get started with surveys. Campaign v8 Enterprise brings the. I've leveraged some internal documentation to provide more details primarily around steps 4-6. The delivery parameters must be configured in the serverConf. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign. It is installed by default on all instances and lets you initialize the list of bounce mail qualification rules, the list of domains and the list of MXs. Its orchestration engine provides for rich multi-touch. We keep the same instance name as the application server 1. Resolve a conflict. When you create a new marketing activity, the first screen in the wizard asks you to select a type, or template. Refer to the Continuous delivery section. For example, to sort the last. Standard architecture: Power Booster: Power Cluster: Email campaigns and outbound interactions: Up to approximately 30 million emails per month:Get up and running quickly, build on existing knowledge, and become an expert with your Adobe software by reading Adobe Enterprise Documentation. Go to the Access rights tab and click the Edit access parameters… link. The file structure is fixed and is composed of a series of recommendations with 11 fields each. The content integration and how easy to create effective sales reports on this Adobe platform is perfect. The number of MTA process is determined by the deployment: usually there are 2 MTAs and 1 thread. In Adobe Campaign Standard, it defines the number of connections per SMS thread and per MTA process. Is ACS a true SaaS implementation of Adobe Campaign? What I means is ACS a true multi tenant solution, so when there is an upgrade all customers get the up. When you insert images into a delivery’s content based on this template, the Select a shared asset option will then allow you to browse images in the AEM Assets library. Use Adobe Campaign with Adobe Target to optimize email content. Its orchestration engine provides for rich multi-touch marketing programs with a core focus. Create, configure and send your first campaign. Figure 1: Adobe Campaign Solution Architecture. In the case of an inbound contact (call center or web site), the most relevant offers are suggested to a given contact using a set of eligibility rules. In the editing window, select the option to add an image: If you are using the standard editing mode, select Image > Select a shared asset. Here’s the gist of the demo in 20 seconds: 1. Configure delivery settings. The two servers in the DMZ handle tracking, mirror pages and delivery and are redundant for high availability. Delivery statuses. The integration takes place when the email is opened. Adobe Campaign manages a list of quarantined addresses. Users can access the Adobe Campaign solution in three different ways, depending on the user’s needs: • Rich client — Typically, users will use Adobe Campaign’s primary user interface, a native Windows application that communicates with the Adobe Campaign application server using standard internet protocols, including SOAP and HTTP. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Creating and referencing an offer presentation rule. TCP connections are always initiated by Adobe Campaign, even to receive messages. ). Get Started with Campaign architecture Environments. An application server inside the LAN for the end users (preparing campaigns, reporting, etc. By default, Adobe Campaign offers parameters for previewing the form and checking errors. g. In the Storage path column, select the storage field in the proposition table. Tutorials Instructor-led training View all learning options. Leverage the Real-Time Customer Profile and power of Journey Optimizer to orchestrate in the moment experiences while utilizing the native real-time messaging capabilities of Adobe Campaign to do the last mile communication Considerations: Campaign application must be on either v7 build >21. The trigger must have been generated from Adobe Analytics and pushed to the pipeline which will only process triggers that are configured. The configuration steps are as follows: General parameters. To access the description of each table, go to Admin > Configuration > Data schemas, select a resource from the list and click the. You can use this capability not only for targeting and campaigns, but also for metrics. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Adobe Campaign Classic comes with a set of modules and options. Customer must be provisioned V8 instance of Campaign. Business Practitioner; Developer;. Work with Sources and Destinations. SMPP opens 1 or 2 TCP connections, depending on its mode. This question was addressed in one of our Adobe Campaign Community Q&A Coffee Breaks on Apr 21st at 8am PT with Scott Segrin, Eric Knee, David Loyd, Peter Mancuso from Adobe Campaign Enterprise Architecture Team. Customer-centric approach. Adobe Campaign components and global architecture are described below. Schemas and datasets must be configured in the system before you can configure Journey Optimizer data sources. That’s great but can you briefly describe how the upgrade to the data model works? All Adobe customers have extended their data models so each. Specify the channel to which the rule should apply. 10-24. Conversion is carried out automatically when the database is. User. When you create a new marketing activity, the first screen in the wizard asks you to select a type, or template. User. For more on configuring time zones in Adobe Campaign, refer to Campaign Classic v7 Installation Guide. The template may contain a full or partial configuration of the marketing activity. Apply the following steps: Follow the installation procedure for the Adobe Campaign server: nlserver package on Linux or setup. The Adobe Campaign query tool can be found on multiple levels of the software: to create a target population, segment customers, extract and filter tracking logs, build filters, etc. The distributed architecture of the Snowflake database does not provide mechanism to ensure the unicity of a key within a table: end-users are responsible for key consistency within the Adobe Campaign database. Transcript. Create a typology rule and choose the Offer presentation type. Regarding architecture, many things are not in the documentation, mainly due to the fact that there's a huge. The layout of the Web form is defined page by page in each container and can be overloaded if needed. xml folder. Created for: User. The first step is to clearly identify the need: what you want to show in your report and what its goal is (monitoring, analysis, data export, etc. The number of threads can be changed in the config-instance. Adobe Campaign only supports pre-defined business rules, as opposed to Target that can use a combination of business rules and Adobe Sensei smart algorithms. The following types of report are available: Reports on the entire platform, see Global reports. Customer-centric approach. Journey Optimizer. Typologies/rules defined for a local entity (linked to those defined for the central entity) replace rules/typologies linked to the central entity. Is ACS a true SaaS implementation of Adobe Campaign? What I mean is ACS a true multi tenant solution, so when there is an upgrade all customers get the upgrade at the same time (like Salesforce), the database is shared by all tenants? etc? Yes, all customers will get the up. The out-of-the-box Web applications are stored in the Administration > Configuration > Web. Schemas and datasets must be configured in the system before you can configure Journey Optimizer data sources. And finally, campaign provides access to multiple data sources through data connectors for CRM integration, as well as data collection activities that allow you to transfer and load data from external sources. Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages. Step 4: Configure the Visitor ID Service. X. Find answers to common questions when using Campaign Classic. The data stored in the workflow’s work table is accessible in the personalization fields. *The Web UI for Adobe Campaign Classic is anticipated by the end of 2023. entitySchema (string): basic schema which syntax and approval are based on (by default for Adobe Campaign: xtk:srcSchema). Adobe Campaign v8 comes with a limit on the throughput (TPS) of our API layer. Campaign is made available as individual instances with each instance representing a complete Campaign environment. 2 Release notes are live. Find audiences in the Audiences list. Customer-centric approach. For an overview and detail on the Web and Mobile SDK, and the Edge Network Server API see the following. With Adobe Campaign Standard, engaging your customers - through compelling, personalized experiences - for all individuals has never been simpler. Export data from Campaign to Adobe Experience Platform. Install the Inbox rendering (IR) package via the Tools > Advanced > Import package menu. Campaign Client console and Campaign application server must run on the same product version. You can create an offer catalog which interfaces with your. Last update: 2023-07-31. Available options vary according to the packages installed with your instance. Connect to Campaign Learn how to connect to Adobe Campaign v8 and install the console on your machine for easier access. This file is called setup-client-7. Experience Platform. 10-24. This means that you can make the most of both Adobe Experience Manager content editing capabilities and Adobe Campaign delivery capabilities. It defines data structure and describes the SQL definition of the table:The installation steps for the Adobe Campaign server are the following: Execute the file setup. Select Tools > Advanced > Import package…. Campaign - RTCDP integration. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. Delete a link. Adobe provides an end-to-end environment solution to ensure consistent configurations. Logical application layer. Select Add in the list. Learn how to share data between Campaign and Real-time Customer Data Platform (RTCDP) Control groups. Adobe Campaign Classic offers open architecture, powerful third-party integration capabilities, and flexible deployment options. Created for: Beginner. Data collected via the Web/Mobile SDK can be forwarded to Adobe Analytics. Communication channels. g. Select the Adobe Campaign maintenance plan: the various steps are detailed in a workflow. Last year, we enhanced Adobe Campaign v8 with infrastructure and architecture upgrades that improve application scale, speed, flexibility, and offered as a Managed Cloud solution. Ingest Adobe Experience Platform audiences into Campaign. 5. Adobe Campaign Standard is a platform for designing and executing digital marketing campaigns with visual orchestration. Training for Adobe Partners . adobe. From Adobe campaign advanced menu, select Administration > Users & security > Organizational units. Let’s have a look at the underlying architecture and components of Adobe Campaign captured in this diagram. The Microsoft Dynamics 365-Adobe Campaign Standard integration supports custom entities, enabling custom entities in Dynamics 365 to be synchronized to corresponding custom resources in Campaign. Audiences defined in Real-time Customer Data Platform can be shared to Ad Cloud for targeting via Audience Manager. There are several Adobe Campaign Classic (ACC) versions. Once the Adobe Campaign server is. Creating user profiles. For more on this, see Installing Campaign Classic standard packages. Help. outbound interactions, initiated by a Campaign Delivery manager. Existing Campaign servers (containers actually) will be moved to Public Cloud (AWS) in a “lift-and-shift” approach. Campaign Optimization and Distributed Marketing. SOLVED Adobe Campaign Architect Certification Query. Email marketing. Deployment. Read real-world use cases of Experience Cloud products written by your peers Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage Find answers to common questions when using Campaign Classic. Adobe Certified Expert Exam Guide Exam number: AD0-E303 . For more on this, see Installing Campaign Classic standard packages. ). Create a new workflow. There can be several causes for this issue, follow the steps below to solve it: Check the operationMgt technical workflow status. This section gives some details on the built-in tables of the Adobe Campaign data model and their interaction. Profiles and audiences. Send personalized emails to a target population. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. e. Schedule the delivery sending. Guardrails reflect system constraints and performance expectations to optimize customer architecture and use case performance, and help to avoid errors or unexpected results. Data model architecture. ) and local entities (sales points, regional agencies, etc. Transactional Messaging: Transactional Messaging functions with the following Channels: Email, SMS and Mobile App. Transactional Messaging: Transactional Messaging includes one Dedicated Server and functions with the following Channels: Email,SMS, and Mobile App. Step 2: Configuring NmsPipeline_Config pipeline option. Pros: This Adobe solution offers the most responsive and easy multiple marketing campaigns management and monitoring ability is also excellent. Work with other solutionsTo create the report, apply the following steps: Identify the need. The application can be accessed in different ways, depending on the users’ needs: Rich client, Thin. None. The ‘Workflow Instance Runner’ (runwf) process executes all the tasks of a given workflow instance. Experience League To do this: Create a campaign typology. In a minimum configuration, Adobe Campaign operates with: the Adobe. Campaign Standard Overview; Expert. Enter a label and click Save. Standard parameters. Send push notifications. The Adobe Campaign platform is written on a flexible application layer and is easily configurable to meet your business needs. You can create new settings linked to the form, which may use the values of a field in the database or of a local variable. Always make responsible and ethical use of personal information. Select the conflict you want to resolve in the list. As an option, you can enrich a push. Experience Platform. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. Elements are designated by their name, and attributes are designated by the name preceded by the character “@”. While most email service providers are communicating to customers via a list-centric approach, Adobe Campaign relies on. They are seen in the interface in the form of dashboards with only one page. And next is i am not sure if the relay is to be in the MTA tag as I see in standard architecture the relay is in <web> tag of the instance configuration file. Campaign Standard Documentation. TCP connections are always initiated by Adobe Campaign, even to receive messages. However it often lacks of online data, or at least not real time, online data. Once the Deliverability monitoring (Email Deliverability) package is installed, this. When you select a URL from the tracked URLs list, it is highlighted in the delivery content - except for the link in the mirror page and the. Each recommendation is able to show the following information: contentDisplayNameField: Display name of the first piece of content. Customer must be eligible and have access for RTCDP,. In the Subdomains & Certificates card, select the desired production instance, then click Setup new subdomain. As part of creating an enterprise integration, a JSON Web Token (JWT) will be created. Step 2: Integrating with a Web server (optional, depending on the components deployed). Select the transactional message template. It then builds a simple coupon for the customer, and uses the Adobe Campaign Standard (ACS) Transactional Message API to send a personalized message to the them. xml file:Content Fragments architecture. From the Explorer, access a workflow folder. To do this: Create a campaign typology. In addition, a Campaign upgrade is required to ensure compatibility. And finally, campaign provides access to multiple data sources through data connectors for CRM integration, as well as data collection activities that allow you to transfer and load data from external sources. sends, opens, clicks) into Adobe Experience Platform. Customer-centric approach. Adobe Campaign provides you the ability to manage the rights assigned to the various Campaign operators via different pre-built or custom roles. Adobe Campaign and AJO have a number of similar capabilities. The <compute-string> element enables you to generate a string based on an XTK expression to display a “built” label in the interface based on several values. Upgrading brings your instance up-to-date with these improvements and eliminates common challenges seen by organizations that are experiencing rapid growth and/or complexity within their. Learn how to migrate your existing technical account(s) in this technote. Data collected by Analytics can be sent to Experience Platform data lake and profile. Refrain from sending unsolicited email, push notifications and SMS. Possible values are MKT. Create a SMS delivery. Is ACS a true SaaS implementation of Adobe Campaign? What I mean is ACS a true multi tenant solution, so when there - 296178Adobe Campaign v7 or Campaign Standard; Architecture Prerequisites. Discount. It provides users with the ability to unlock deep value from their data by offering a single, unified, and easy-to-use platform for data. ; The Content Fragment is an instance of a Content Fragment Model that. The console works in a. Select the filter options. Enter the Label of the filter, then select the schema which matches the external recipient. Experience Platform and Campaign are recommended to be provisioned in the same IMS Org and be utilizing Adobe Admin Console for user access. 20%. Discount. Adobe Campaign is regularly updated. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageThis information enables you to personalize message content using personalization tags (for more on this, see Create the message content ). Copy the files of the instance you created onto application server 1. exe on Windows. When using the standard or enterprise architecture, the main application server must be authorized to upload tracking. extendedSchema (string): receives the name of the out-of-the-box schema. By default, the Adobe Campaign platform has the syslogd module installed on it, but it is possible to use another syslog daemon. To avoid performance issues, it is not recommended to use the FDA module in the context of unitary operations, such as: personalization, interaction, real-time messaging, etc. When you save the current schema, Adobe Campaign will approve its grammar with the schema declared in the @xtkschema attribute. For Individual Profile class-based schemas add the. The detailed steps to configure an execution instance are presented in this section. Elements are designated by their name, and attributes are designated by the name preceded by the character “@”. These fields should have the same name as the corresponding fields in the external schema. Learn key steps to configure Journey Optimizer. The content can also be entered automatically via the capture of XML flow or data aggregated in a database. We can also enable it on any custom schema. Technically, the Adobe Campaign platform is based on several modules. Add a Split activity to divide the targeted population into multiple sub-sets. Learn about the differences between Campaign Classic v7 and Campaign v8. Break the link lets you delete, after confirmation, the link and all related parameters. The Adobe Campaign Interaction module proposes two types of interactions: inbound interactions, initiated by a contact. Step 1: Create your account. Learn how to use its features, APIs, and. Or, you can also use the Create button in the workflow overview ( Monitoring > Workflow link). Get started with Campaign. Content Fragment Models define the elements (or fields) that define what content the Content Fragment may capture and expose. By default, all services are installed on all servers, it is disabling/enabling those services that makes the distributed architecture, this is done through the config-yourinstance. Synchronization between Adobe Campaign and People core service takes 24-36 hours. The workflow engine then handles the execution of this workflow. Solution Architecture. These updates are mandatory to ensure continuity of service and secure Campaign environments from security risks. Click the Add button to define one or several reconciliation fields between the external database data and the data in the Adobe Campaign database. Select the folder the newsletter is in then select the newsletter from the list that appears. Learn more; This release comes with a security fix: upgrade is mandatory to reinforce your environment. Network configuration. There are three options to resolve conflicts: Accept the new version, Keep the current version, Merge the code. Prerequisites. Adobe Campaign, a leading marketing automation platform, empowers businesses to create, execute, and analyze personalized marketing campaigns across multiple channels. When data is exposed, it is converted into the local date/time of the operator. Adobe Experience Platform and Campaign are recommended to be provisioned in the same IMS Org for single login URL. Starting Campaign v8. For a detailed outline of what application functionality is supported in the Web SDK see the following documentation. For example, to select all the persons who are named Isabel Garcia, you can write this code: <condition boolOperator="AND" expr="@firstName='Isabel'"/> <condition expr="@lastName='Garcia'"/>. e. In addition, you need to be familiar with SMS protocol and settings. Ensure that the Tomcat server is NOT directly accessible outside the server: Close the Tomcat port (8080) on external IPs (must work on localhost) Do not map the standard HTTP port (80) to the Tomcat one. The following diagram illustrates the overall architecture for AEM Content Fragments. exe. For more on this, see. Campaign Campaign Management Features Email Management Cross-Channel Campaign Management Segmentation & Targeting Campaign Management. All your Campaign instances display in the left pane list. FIELD %. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageUser. Adobe Campaign can be thought of as a collection of modules that can function independently, in a quasi-layered architecture. Add a description for this list. FlorentAdobe Campaign Classic Architect . Campaign Interaction Architecture basics. 1) Adobe Developer Console. Multiple activities allow you to interact with data from an external database: Use of the FDA option depends on your Adobe. Hi, I can confirm what Amit said. For more information on using an Adobe Campaign shared audience in Adobe People core service, refer to this. As a Campaign Architect you should be able to create an architecture document and install Adobe Campaign. Step 1: Create your account. It is accessed via the Tools > Generic. You can defer the message sending by scheduling the delivery. To enrich the eligibility criteria of your offers, extend the nms:interaction schema. Grant access to Journey Optimizer. Hi All, I would like to know that how exactly SMS Architecture works in Adobe Campaign. It allows a marketer to communicate. Design and send personalized push notifications on mobiles. As specific versions of these 3rd party.